SEO Explained :: It's a Science
Search Engine Optimisation (SEO) is the science of
increasing your website's visibility to search engines based on a series of
factors including its content, popularity, internal and external links, and
the underlying development framework of the site.
IASP 5.0 clients have already won many of the SEO battles as our
underlying technology is ultra search engine friendly.
By employing a professional to optimise your website, your business will be
SEEN in search results. Effective SEO can boost your visibility to clients
and create a significant improvement in ranking. The results can be
compared to the difference between taking out a full page advertisement in
a national newspaper over a few lines in the classified section.
SEO relates to the organic
(or unpaid) search results
displayed when visitors perform a search. Search engines such as Google
based on a complex series of
secret algorithims that change regularly. The ultimate aim of effective SEO
is to deliver the best possible organic search engine ranking a website can
obtain, and that's where IASP's dedicated team comes into the picture.
: There is nothing any SEO professional can
do to "trick" Google into delivering a higher organic search engine ranking
than it actually deserves that will not ultimately result in the website
being penalised or removed from Google altogether. If an SEO provider
promises to deliver a specific organic Google search ranking it is either
because they have conducted extensive research and identified the best ways
to beat the competition for that particular search ranking -- just as IASP
does -- or they are simply not on the level.
If you want to maximise your website Return On Investment (ROI), and
experience the benefits of reaching more Internet users who seek your
products or services, SEO is the most cost-effective form
of marketing you can undertake.
now to learn more about our
customised SEO Packages.