SEM Explained :: Managed Advertising Campaigns

Search Engine Marketing (SEM) covers the spectrum of activities involved in creating, placing, and, most importantly, monitoring and managing paid search engine advertising.

Search engines such as Google present a range of organic (or unpaid) search results in the body of their results page and a list of related paid search results in other areas of the page -- in Google's case, the paid-for results appear at the top and on the right-hand side of the page.

Organic (or unpaid) search results within Google are based on the results of Google's secret algorithims which change at regular intervals. The best organic search engine rankings are the result of dedicated Search Engine Optimisation. SEM should be considered, however, as a separate, although closely related, component of an overall Internet marketing strategy. Research has shown that visitors are up to 55% more likely to visit a website if it appears in both the organic and paid search engine results.

iASP™ offers full-service management of pay-per-click (PPC) advertising campaigns, such as Google Adwords, on behalf of our clients.

Our transparent SEM service means you are always aware of the actual pay-per-click advertising cost component of your total marketing budget; you only pay when someone clicks on your advert. iASP™ always identifies our service fee component with full transparency.

The range of professional SEM services available include:

Keyword and key-phrase research
Advertising copywriting
Advertising placement
Campaign performance monitoring
Customised reporting
Pro-active recommendations and advice

Our customised SEM services are tailored to the individual needs of clients. iASP™'s SEM services submit our clients' websites to major search engines and directories, and develop integrated online marketing strategies that convert visitors into regular customers.

Our dedicated Internet marketing professionals understand the Pay-per-click advertising environment and work with our clients to target specific visitor demographics and attract the maximum number of visitors searching for relevant products or services.