SEM Explained :: Managed Advertising Campaigns
Search Engine Marketing (SEM) covers the spectrum of
activities involved in creating, placing, and, most importantly, monitoring
and managing paid search engine advertising.
Search engines such as Google present a range of organic (or
unpaid) search results in the body of their results page and a
list of related paid search results in other areas of the
page -- in Google's case, the paid-for results appear at the top and on the
right-hand side of the page.
Organic (or unpaid) search results within Google are based on the results
of Google's secret algorithims which change at regular intervals. The best
organic search engine rankings are the result of dedicated
Search Engine Optimisation
. SEM should be
considered, however, as a separate, although closely related, component of
an overall Internet marketing strategy. Research has shown that visitors
are up to 55% more likely to visit a website if it appears in both the
organic and paid search engine results.
iASP™ offers full-service management of
pay-per-click (PPC) advertising campaigns, such as Google
Adwords, on behalf of our clients.
Our transparent SEM service
means you are always aware of
the actual pay-per-click advertising cost component of your total marketing
budget; you only pay when someone clicks on your advert. iASP
always identifies our service fee component with full transparency.
The range of professional SEM services available include:
Keyword and key-phrase research
Campaign performance monitoring
Pro-active recommendations and advice
Our customised SEM services are tailored to the individual needs of
clients. iASP™'s SEM services submit our clients' websites
to major search engines and directories, and develop integrated online
marketing strategies that convert visitors into regular customers.
Our dedicated Internet marketing professionals understand the
Pay-per-click advertising environment and work with our clients to target
specific visitor demographics and attract the maximum number of visitors
searching for relevant products or services.