SEM Explained :: Managed Advertising Campaigns
Search Engine Marketing (SEM) covers the spectrum of activities involved in creating, placing, and, most importantly, monitoring and managing paid search engine advertising.
Search engines such as Google present a range of organic (or unpaid) search results in the body of their results page and a list of related paid search results in other areas of the page -- in Google's case, the paid-for results appear at the top and on the right-hand side of the page.
iASP™ offers full-service management of pay-per-click (PPC) advertising campaigns, such as Google Adwords, on behalf of our clients.
Our transparent SEM service means you are always aware of the actual pay-per-click advertising cost component of your total marketing budget; you only pay when someone clicks on your advert. iASP™ always identifies our service fee component with full transparency.The range of professional SEM services available include:
- Keyword and key-phrase research
- Advertising copywriting
- Advertising placement
- Campaign performance monitoring
- Customised reporting
- Pro-active recommendations and advice
Our customised SEM services are tailored to the individual needs of
clients. iASP™'s SEM services submit our clients' websites
to major search engines and directories, and develop integrated online
marketing strategies that convert visitors into regular customers.
Our dedicated Internet marketing professionals understand the
Pay-per-click advertising environment and work with our clients to target
specific visitor demographics and attract the maximum number of visitors
searching for relevant products or services.