SEO Explained :: It's a Science

Search Engine Optimisation (SEO) is the science of increasing your website's visibility to search engines based on a series of factors including its content, popularity, internal and external links, and the underlying development framework of the site.

IASP 5.0 clients have already won many of the SEO battles as our underlying technology is ultra search engine friendly.

By employing a professional to optimise your website, your business will be SEEN in search results. Effective SEO can boost your visibility to clients and create a significant improvement in ranking. The results can be compared to the difference between taking out a full page advertisement in a national newspaper over a few lines in the classified section.

SEO relates to the organic (or unpaid) search results displayed when visitors perform a search. Search engines such as Google calculate rankings based on a complex series of secret algorithims that change regularly. The ultimate aim of effective SEO is to deliver the best possible organic search engine ranking a website can obtain, and that's where IASP's dedicated team comes into the picture.

Important note: There is nothing any SEO professional can do to "trick" Google into delivering a higher organic search engine ranking than it actually deserves that will not ultimately result in the website being penalised or removed from Google altogether. If an SEO provider promises to deliver a specific organic Google search ranking it is either because they have conducted extensive research and identified the best ways to beat the competition for that particular search ranking -- just as IASP does -- or they are simply not on the level.

If you want to maximise your website Return On Investment (ROI), and experience the benefits of reaching more Internet users who seek your products or services, SEO is the most cost-effective form of marketing you can undertake.