A Blog (short for Web Log) typically consists of a series of entries containing content relating to a common topic, which are usually displayed in reverse order of date of publication.
An important part of a Blog is the ability for visitors to interact with the author(s) by posting comments and/or voting on the articles published.
A Blog is a great way to communicate with all the stakeholders in your
business and collect valuable feedback. While a commercial website would
typically contain information about the website owner, it may also contain
general material related to their field of expertise.
Well written Blogs encourage interested parties to link to them, which in turn improves the Search Engine Performance of the website.
To find out how a Blog can benefit the performance of your website contact IASP.
